Paramount Land Books in Marketing Sales of Rp 5.7 Trillion in 2023

Development of Paramount Petals

Multiple access and continuously equipped residential facilities will boost the land value in the Paramount Petals area.

Vice President Sales & Marketing Paramount Petals, Mario Susanto gave an example, a two-story house in the Gardenia cluster that was marketed in 2022 for IDR 1.1 billion per unit, now the same type is priced at IDR 1.9 billion.

There is also a one-story house priced at IDR 899 million that was purchased in 2022, now if resold it is one and a half to two times the price.

"The sales trend is getting better. In 2024 we believe the property sector will be better. Especially in our project there will be many additional facilities. Loyal customers of Paramount Land Gading Serpong take a lot in Petals," he said.

In addition to being a middle and upper class residential complex, Paramount Petals will be made as a center of activity for the surrounding residents.

Where it will be equipped with various facilities such as a community club, jogging track, bicycle path, and a water absorption park that can also be used for play areas.

"Our parallel business plan will build from the south of Petals and then connect the north side. One to two years ahead will focus on infrastructure work in the north Petals in March-April 2024. The construction of water channels and the opening of new land is also underway," he explained.

Along the main road, a business and lifestyle area is being developed. At the end of the year, the developer is preparing to build the Bezwalk hangout area.

The developer is also increasingly aggressively collaborating with local branded retailer networks to open outlets in the township project in west Jakarta.

After with the Alfamidi convenience store, Paramount Petals signed a cooperation with the fast food company Kentucky Fried Chicken (KFC).

Continuing Norman, in the short term milestone, they are building KFC. They will also open a commercial area in the form of Bezwalk and a community club.

"A&W restaurant will also join. We have 10 hotels, 8 are our own. So the opportunity to build a hotel in Paramount Petals is very open," he concluded.

This article has been published on Kompas.com with the title "Paramount Reaps "Marketing Sales" of IDR 5.7 Trillion, Most from Gading Serpong"