Facebook invests billions in metaverse efforts as ad business slows

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The world's largest social media network is under scrutiny from global lawmakers and regulators, including from the Federal Trade Commission which has filed an antitrust lawsuit alleging anticompetitive practices.

The whistleblower documents, first reported by the Wall Street Journal, have intensified scrutiny of the company. They include internal research and reports about Instagram's effects on the mental health of teens and about whether Facebook's platforms stoke divisions, as well as its handling of activity around the Jan. 6 Capitol riot and inconsistencies in the company's content moderation for users around the globe.

For the third quarter, Facebook reported monthly active users of 2.91 billion, up 6% from a year ago but short of analysts' estimates.

On the call, executives emphasized the company's focus on attracting young adults, including through its short video feature "Reels."

"We are retooling our teams to make serving young adults their North Star rather than optimizing for the larger number of older people," said Zuckerberg, a shift he said would take "years, not months, to fully execute."

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The leaked documents show Facebook's ongoing concerns about its appeal to younger users, as rivals like TikTok have enjoyed popularity with teens. They also show the company's difficulties in dealing with users who create multiple accounts on its platform.

Facebook said it expects fourth-quarter revenue to be in a range of $31.5 billion to $34 billion. Analysts had forecast $34.84 billion in revenue, or a 24.1% jump, according to IBES data from Refinitiv.

Its third-quarter revenue too faced the brunt of Apple's privacy rules that made it harder for brands to target and measure their ads on Facebook. Sandberg, the COO, said Facebook expects it will solve "more than half" of the problems that led to the under-reporting by the end of this year.

"The changes to Apple privacy settings have not hurt Facebook in a major way, at least not yet," said Haris Anwar, an analyst at Investing.com. "Though revenue and user numbers have taken a slight hit over the past quarter, the company’s earning power is still intact."

The company's total revenue, which primarily consists of ad sales, rose to $29.01 billion in the third quarter from $21.47 billion a year earlier, missing analysts' estimates of $29.57 billion. Sandberg said Facebook's advertisers were also affected by the global supply-chain disruptions and labor shortages, which hurt advertising demand across a range of sectors and regions.

Facebook said it repurchased $14.37 billion in stock during the third quarter and announced an additional $50 billion in share buybacks.

 

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