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Several e-commerce platforms have reported significant revenues from sales prior to the Idul Fitri holiday this year.
Blibli.com recorded a two-fold increase in sales in June compared to sales in July last year said CEO Kusumo Martanto.
“This year’s Idul Fitri sales increased 200 percent compared to the same season last year,” Kusumo said as quoted by kontan.co.id on Friday. (Transaksi belanja online di Lebaran meningkat)
Best sellers on Blibli.com included Muslim attire, beauty products, food and beverage products, automotive parts, gadgets and small household appliances, Kusumo added.
Blibli.com’s special offers such as Idul Fitri packages and free express shipment contributed to the boom.
Meanwhile, Blanja.com, an e-commerce platform owned by state telecommunications firm PT Telkom, recorded a 78 percent increase in sales during the Idul Fitri holiday.
“In March, we underwent a huge change, including in our logo and tagline,” said Blanja.com spokesperson Rieka Handayani about Blanja.com’s business strategy to prepare for Idul Fitri sales.
Meanwhile, the Indonesian Retailers Association noted that this year’s entire Idul Fitri retail sales only went up by 5 to 6 percent from the figures recorded during earlier months.
