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AUTOMOTIVE - JAKARTA. The Indonesia International Motor Show (IIMS) 2024 is set to be a stage for several automotive brand holders (APM) to launch new car products, especially in the electrification segment.
As known, the organizer of IIMS, Dyandra Promosindo, targets a total transaction of IIMS 2024 above IDR 5.3 trillion. This target is considered quite realistic considering the many automotive brands that enliven this exhibition, including electric and hybrid cars.
Build Your Dreams (BYD) is a new participant in IIMS, where in this year's edition they will showcase three electric car models, namely BYD Atto 3, Dolphin, and Seal.
These three models have actually entered Indonesia since January 18. Until now, BYD has not announced the official price of electric cars sold in Indonesia.
"IIMS is our first exhibition in Indonesia. We try to introduce BYD's main technology," said Head of Marketing BYD Indonesia Luther T. Panjaitan in a press conference ahead of IIMS 2024, Tuesday (6/2).
Another Chinese automotive manufacturer, Chery Sales Indonesia, will introduce the latest electric car Chery Omoda E5. This time, the car already has an official price of IDR 498 million.
This price already includes a 10% Value Added Tax (VAT) subsidy from the government. Although not detailed, Chery will offer discounts on the purchase of Omoda E5 during IIMS 2024, so the price of this model will be cheaper.
"We hope the launch of this new model will boost Chery's overall sales," said Head of Brand Chery Sales Indonesia Rifki Setiawan at the same event.
According to KONTAN's records, by the end of 2023 there were already 400 vehicle order letters (SPK) for Omoda E5.
Meanwhile, Morris Garage (MG) Motor Indonesia plans to launch two new electric cars at IIMS 2024. However, there is no further explanation regarding the name, specifications, and price of these two models.
MG is quite aggressive in entering the electric car market in Indonesia. Recently, they have marketed two electric car models, namely MG 4EV and MG ZS EV. Both models are now produced locally as MG already has an electric vehicle factory in Indonesia.
Head of Brand Marketing MG Motor Indonesia Roy Andre Monoarfa said, MG's aggressiveness in the electric car segment is in line with the company's efforts to change people's perceptions of electrification in a vehicle.
South Korean manufacturer, Hyundai, will release two new models during IIMS 2024. However, there is no information whether these models include electric cars or just conventional cars.
Clearly, Chief Operating Officer (COO) of PT Hyundai Motors Indonesia Franciscus Soerjopranoto said, in general, they will launch 6 new models throughout this year, including models in the electric vehicle segment.
Hyundai is sure to continue to enliven the national electric car market. So far, they have marketed the mass-produced Ioniq 5 in Indonesia and the completely built up (CBU) Ioniq 6 imported from South Korea.
"This year Hyundai also completed the battery cell factory project in Karawang, making it easier for us to produce our electric cars," he added in a separate media gathering, Tuesday (6/2).
Unlike other manufacturers, PT Toyota Astra Motor (TAM) chose to launch a new hybrid car model at IIMS 2024, although there is no further information. At the same event, Toyota also plans to release a new model from the Gazoo Racing line.
Just so you know, in 2023 Toyota recorded wholesales of electrification vehicles as many as 37,736 units or an increase of 8 times compared to the previous year.
The Kijang Innova Zenix HEV was Toyota's best-selling electrification model in 2023 with sales of 27,705 units. It was followed by the Yaris Cross HEV (5,476 units) and the Corolla Cross HEV (1,217 units).
