China's Rich Ditch Flashy Luxury As Global Sales Stall, Says Bain

June 18, 2024, 06.28 PM | Source: Reuters
China's Rich Ditch Flashy Luxury As Global Sales Stall, Says Bain

ILUSTRASI. A logo of Louis Vuitton is displayed on a Louis Vuitton store on the Champs-Elysees avenue in Paris, France, March 30, 2024.

LUXURY GOODS - PARIS/MILAN. China's richest people are avoiding flaunting their wealth in favour of more discreet fashion, according to a report published on Tuesday by Bain consultancy that predicted the weakest global luxury market since the height of the pandemic.

Global sales of personal high-end goods - spanning clothing, accessories and beauty products - this year will be between flat and 4% higher year-on-year, at constant rates, Bain forecast in its twice-yearly luxury report, closely watched in the fashion world.

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