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LISTED COMPANY-JAKARTA. PT Buyung Poetra Sembada Tbk (HOKI) has observed that the public's interest in DailyMeal Rice products, which include corn rice and cassava rice, will continue to increase in early 2024. Therefore, the company will optimize the distribution of DailyMeal products to various retail markets and pharmacies.
One of the drivers of demand for DailyMeal products is the public's concern for health. Currently, people are aware of the importance of consuming healthy, nutritious, and low-sugar foods. DailyMeal Rice is a special rice that is sugar-free. However, the taste of the product itself is similar to regular rice and is fluffy.
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"Until early 2024, DailyMeal products continue to grow as evidenced by the products stocked on the shelves of mini markets and retail stores when there is a shortage of white rice," said HOKI Director, Budiman Susiloin an official statement, Monday (26/2).
In addition to increasing the distribution network, HOKI also added a variant of the DailyMeal product, which is red rice. For information, currently, DailyMeal is a new FMCG (fast-moving consumer goods) product from HOKI consisting of DailyMeal Rice and DailyMeal Eats.
DailyMeal Rice is a healthy packaged rice product that currently has Corn Rice and cassava Rice variants. Meanwhile, DailyMeal Eats is a product of rice with Nusantara heritage spices that has presented a choice of Uduk Rice, Kebuli Rice, and Special Spicy Fried Rice variants.
In order to further optimize the distribution of DailyMeal products, HOKI will continue to intensify marketing to various retail markets to make it easier for consumers to get it. Currently, DailyMeal products can be found in various retail markets such as Indomaret, Alfamidi, Superindo, Hero, Lottemart, HariHari, and so on.
Starting from the fourth quarter of 2023, the company has increased the distribution network in various regions on Java Island. Not only through retail markets, the addition of the DailyMeal distribution network is also carried out through pharmacy retail networks such as Kimia Farma, Watsons, and Century, and is even available at Shell public fuel filling stations.
Since its launch in 2022 as part of HOKI's business transformation process into the FMCG business, demand for special rice products under the DailyMeal brand run by the subsidiary, PT Hoki Distribusi Niaga (HDN), has continued to increase. This can be seen from HDN's performance, which recorded sales of IDR 3.5 billion in the third quarter of 2023, an increase of 843% YoY.
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All these positive developments further strengthen the company's determination to continue focusing on the development of the FMCG business so as not to depend on the production and distribution of white rice alone. Therefore, even though the rice industry is full of challenges, seeing the still positive consumer interest in DailyMeal Rice and DailyMeal Eat products, the company is optimistic that this year it will be able to achieve sales growth above 10% compared to the previous year.
This year HOKI has budgeted capital expenditure or Capex of around IDR 15 billion. The majority of this capital expenditure will be used for the development of FMCG products through PT HDN such as land purchases, factory construction, and others.
