Analyst Recommendations: Marketing Sales of Bumi Serpong Damai (BSDE) Exceed Target

January 30, 2024, 09.52 PM  | Reporter: Pulina Nityakanti
Analyst Recommendations: Marketing Sales of Bumi Serpong Damai (BSDE) Exceed Target

ILUSTRASI. Pembangunan perumahan di BSD City, Tangerang Selatan, Rabu (5/2). Bumi Serpong Damai mencatat penjualan rumah sebanyak 1.803 unit atau senilai Rp3 triliun di tahun 2019. KONTAN/Baihaki/5/2/2020


ISSUER - JAKARTA. PT Bumi Serpong Damai Tbk (BSDE) recorded pre-sales or marketing sales of IDR 9.5 trillion in 2023. This achievement exceeded the target set by BSDE in 2023, which was IDR 8.8 trillion.

BSDE Director Hermawan Wijaya explained, the positive achievement was supported by residential segment sales.

“The segment recorded pre-sales of IDR 5.01 trillion or 53% of total pre-sales throughout 2023,” he said in a press release received by Kontan, Tuesday (30/1).

The BSD City project is still the largest contributor to residential pre-sales. Most of the residential pre-sales come from the sale of flagship products in BSD City such as Enchante, Eonna, Hierra, Tanakayu, Terravia, and Nava Park.

According to Hermawan, BSD City as a whole contributed about 57% of total pre-sales in 2023,” he revealed

“Meanwhile, Grand Wisata, Bekasi and Kota Wisata, Cibubur each contributed 9% and 5% of total pre-sales,” he revealed.

 

 

Meanwhile, commercial pre-sales, including commercial lots, apartments and shop houses, recorded pre-sales of IDR 2.62 trillion or equivalent to 28% of total pre-sales.

In detail, commercial segment sales came from shop house pre-sales of IDR 1.42 trillion, commercial lot pre-sales of IDR 759 billion and apartment unit pre-sales of IDR 441 billion.

“Shop house pre-sales mainly came from Iconix Studio Loft, Enchante Business Park, and Delrey Business Townhouse located in BSD City. Then, there is also Front Row Studio Loft in Kota Wisata, Cibubur,” he said.

Next, sales from apartment units came from The Elements, Southgate, and Aerium, located in Jakarta. Then, there are Akasa, Upperwest, and Marigold units located in BSD City.

The increase in BSDE's marketing sales resulted in a performance achievement in the fourth quarter of 2023 of IDR 2.75 trillion, 40% higher compared to the same period last year, which was IDR 1.96 trillion.

Equity Research Analyst Kiwoom Securities Vicky Rosalinda recommends buying for BSDE with a target price of IDR 1,125 per share.

Senior Investment Information Mirae Asset Securities Indonesia Muhammad Nafan Aji Gusta recommends accumulate for BSDE with a target price of IDR 1,120 per share.

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