Surya Citra (SCMA) Targets Revenue Growth Through Election Series & OTT Businnes

CORPORATE ACTION - JAKARTA. PT Surya Citra Media Tbk (SCMA) is targeting an increase in revenue from the 2024 Election series and over-the-top (OTT) service business.

SCMA Director Rusmiyati Djajaseputra said the company will strive to achieve a higher sales target or at least the same as the market condition. 

Although she did not mention the target performance figures, SCMA is optimistic that it can perform well this year through Indosiar and SCTV.

”However, of course, all of this cannot be separated from the influence of economic and political conditions in Indonesia,” she said to Kontan, on Thursday (25/1).

In this political year, SCMA is preparing a series of programs related to the general election and various new programs throughout the year to maintain the performance of free-to-air (FTA) services.

“In January, SCMA launched Dangdut Kpop 29 ther on Indosiar. Meanwhile, SCTV will air several new soap opera titles,” she said.

 

For the OTT platform, Vidio will launch various Vidio Original titles and broadcast sports programs, such as the English Premier League and Liga 1 Indonesia.

Rusmiyati explained, that Vidio managed to record several subscribers as many as 4 million customers based on the Media Partner Asia report at the end of 2023. 

Meanwhile, the three FTA channels owned by SCMA are recognized by the company as still leading the market in terms of audience share. 

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In January 2024, SCTV and Indosiar entered the top 2 FTA channels with the highest audience share in Indonesia. Together with Mentari, they collectively obtained a total audience share of more than 35%.

Since the analog switch-off (ASO), Rusmiyati said, TV viewers have now returned to nearly 100%. Therefore, SCMA is optimistic that TV viewers in Indonesia are still very dominant amid the digital transformation.

“We will maintain this positive performance while continuing to adapt to all changes to continue to be able to read the tastes of our viewers,” she said.

Rusmiyati said SCMA 2024 will also try to diversify its business.

SCMA will focus on enhancing synergy and collaboration from all entities in the Group, including enhancing new businesses in the fields of influencers, affiliate marketing, and digital marketing.

“So, these new businesses are expected to also become one of the new revenue stream pillars for our Group,” she said.