Ministry writing franchise roadmap

JAKARTA. The Trade Ministry is preparing a franchise business roadmap as a guide to help small to medium firms tap into the international market.

Trade Ministry’s director for enterprise development Fetnayeti said on Thursday that the ministry had organized several meetings with the country’s franchise association while designing the roadmap. The document, she said, would explain several aspects of business development.

“We are aiming for the roadmap to be available in 2016,” said Fetna.

In the past two years, the Trade Ministry has assisted more than 400 would-be entrepreneurs interested in franchise businesses. However, only 20 percent of them were ready to get started.

The recent data from the Indonesian Franchise Association counts 698 franchise businesses in Indonesia, with 63 percent being local and 37 percent foreign. In 2015, the association has 23,844 listed franchise outlets in the country.

The data also shows that franchise business turnover reached Rp 172 trillion (US$12 billion) in 2015.
 

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