Hatten Bali (WINE) Aims for a 15% Sales Increase in 2024

LISTED COMPANY - JAKARTA. The Bali-based alcoholic beverage producer, PT Hatten Bali Tbk (WINE), is optimistic about achieving better revenue performance this year. The management targets a 10%-15% increase in product sales compared to last year.

Hatten Bali's Director, Ketut Sumarwan, said that the target set is not separated from the growing number of tourists to Indonesia, especially Bali.

In addition, the company also sees that wine consumption has become a lifestyle for some segments of society. Furthermore, the increasing purchasing power of the public in general also makes the consumption of alcoholic beverages tend to increase overall. 

"We see the opportunity for sales increase this year based on indications from the increase in the number of foreign tourist growth to Indonesia, especially Bali," said Ketut to Kontan, Wednesday (22/2).

Ketut cited data from the Ministry of Tourism and Creative Economy which stated that the number of foreign tourists in 2023 was 5.6 million, and is projected to increase to 7 million tourists in 2024

"The increase in the number of tourists by 23% certainly also impacts the potential increase in sales of our products, which are mostly consumed by foreign tourists," he said.

This year, he continued, the company has also prepared in the production process to ensure all wine products are ready to be sold to consumers.

 

Ketut added, if reflecting on the previous year, there was indeed a fairly rapid increase in demand. However, the company could not meet this high demand because the stock of raw materials, namely imported grape juice from Australia, is only harvested once a year.

"To anticipate similar events, this year we have already purchased enough raw materials to meet market demand so we are optimistic about achieving better performance than last year," he concluded.