FTC Considers Different Consumer Pricing Based on Personal Data

July 24, 2024, 06.25 AM | Source: Reuters
FTC Considers Different Consumer Pricing Based on Personal Data

ILUSTRASI. Shoppers wait in line near a sign highlighting discounted items as Black Friday sales begin at The Outlet Shoppes of the Bluegrass in Simpsonville, Kentucky, U.S., November 26, 2021. REUTERS/Jon Cherry

CONSUMER GOODS - JAKARTA. WASHINGTON - The U.S. Federal Trade Commission (FTC) has initiated a study on products that allow companies to set different prices for consumers based on their location, previous purchases, and other personal data.

The agency announced on Tuesday that it has ordered Mastercard, JPMorgan Chase, and six other companies to provide information about their targeted pricing products, the data they use, who uses it, and its impact on pricing.

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