Foom strengthens sales of e-cigarettes in modern retail market

E-CIGARETTE - JAKARTA. The use of electric cigarettes or vaping is increasing as evidenced by the continuous increase in transactions in this industry. Referring to data from the Indonesian Personal Vaporizer Association (APVI), vape users in Indonesia are estimated reached 2.2 million users and 5,000 vape sellers throughout Indonesia

PT Foom Lab Global also launched an open system Electric Cigarette. FOOM offers a diverse selection of unique liquid flavors and is tailored to the tastes of the Indonesian people. FOOM has been established since November 2019, with distribution channels to various authorized distributors, retailers and to Alfamart.

Read Also: Indonesia's government prepares to sell bonds to central bank next week

Online purchases can also be made through the Foom.id website or through various online e-commerce sites. FOOM is currently available in hundreds of Alfamart retail stores and plans to expand to nearly 2,000 Alfamart throughout Indonesia this year.

Foom Lab Global Co-Founder, Feranti Susilowati said FOOM's main mission is to help adult smokers switch from conventional cigarettes to safer and more responsible ways to consume nicotine. "FOOM believes in re-creating ways of smoking and improving the lives of adult smokers. FOOM aims to help smokers to forget about smoking the old-fashioned way," she said in a statement.

FOOM package as a substitute for cigarettes is available from FOOM sticks, refillable cartridges that can be refilled up to 3 times making it very affordable and economical for consumers and hyper-localization of liduid vape, in-house production, with flavors that are suitable for adult smokers in Indonesia.

"FOOM wants to improve the quality of life of adult smokers in Indonesia to have more responsible freedom in their lives. At FOOM, from the beginning we were committed to providing a full customer experience, from the start, without the hassle of buying FOOM, anytime, anywhere , with a variety of fast courier options," she said.

Read Also: U.S. coronavirus deaths top 1,000 for a third day in a row

Based on current trends, demand and the market for e-cigarettes is still very high. In 2018, the electronic cigarette market in Indonesia will reach US $ 410.6 million. Meanwhile, state revenue from other tobacco products excise (HPTL) in 2019 has reached Rp 427.1 billion.

In 2018 the World Health Organization (WHO) reported, 225,720 people died each year from diseases related to cigarette consumption. Given that 67 million people or around 39% in Indonesia are adult smokers, this number makes FOOM has great potential by being present in Indonesia as the home of the largest number of adult smokers among other Southeast Asian countries.

On the other hand the community is considered increasingly aware of the importance of health will smoke, many of those who began to switch from conventional smoking to switch to a safer way to consume nicotine.

Based on Public Health England research, the danger level of e-cigarettes is 95% safer than ordinary cigarettes and has now become a new lifestyle for some people in Indonesia.