CORPORATE STRATEGIC - JAKARTA. The dynamic and challenging economic situation has prompted many world-class companies to redesign their business strategies. Various ways are taken, such as efficiency and cost optimization, prioritizing core businesses and services, up to reducing the number of employees as the last option.
The ultimate goal is to ensure that the company's performance can continue to grow in the midst of a global situation that will still be overwhelmed by uncertainty next year.
The Research Head of Praus Capital, Marolop Alfred Nainggolan said, business efficiency is an urgent needs for almost all companies in the world. It has to be done as a result of the energy crisis which creates rising inflation and a high-cost economy. Even though the global economy has not fully recovered due to the COVID-19 pandemic that has occurred since 2020.
“The world-class companies must be realistic in facing the economic challenges ahead. If we read in various media, almost all large companies with jumbo valuations are restructuring their business, including reducing the number of employees. The same will also be the need for large companies in Indonesia,” said Alfred in Jakarta on Friday (18/11/2022).
Alfred views that global economic uncertainty is driven by the energy crisis that occurs in almost all European, American countries and spreads throughout the world. The increase in energy prices is not only in oil, but also other commodities such as coal, gas, and food.
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“The World Bank expects the world GDP next year will be 0.5%, there is a contraction of about 0.4% and that meets the technical definition of a global recession. This situation then encourages many companies in the world to take various anticipatory steps entering 2023,” he clarified.
Therefore, Alfred considers the steps taken by PT Goto Gojek Tokopedia Tbk (GOTO) to carry out employee efficiency to be very realistic. Moreover, as the largest technology ecosystem in Indonesia, GOTO is required to be more efficient in running a business, so that the company's operations can be financed from its business revenue.
Alfred disclosed, the existence of GOTO has become a necessity for millions of consumers and also a source of life for millions of driver partners and business actors in the ecosystem. Therefore, it is very important for GOTO to ensure that the company is able to grow healthier, maintain its performance and ensure the long-term sustainability of its business.
“Restructuring and efficiency, including reducing employees is not something extraordinary, it’s natural in the business world. It’s also done by Amazon, Facebook, Shopee, Indosat and also other companies in Indonesia. The business must be realistic, measurable and provide certainty,” Alfred said further.
Today GOTO has announced that the company will reduce the number of employees to as many as 1,300 people or about 12% of the GOTO's total employees. In its explanation, the GOTO management said that global macroeconomic challenges have a significant impact on business actors around the world.
