BMRI vows to meet minister’s E-toll card challenge

HONG KONG. Following State-Owned Enterprises Minister Dahlan Iskan\'s challenge to increase E-toll card sales by 20 percent by this June, Bank Mandiri CEO Zulkifli Zaini said he was ready to meet it.

"I am sure that I could meet the challenge. We are now mulling new strategies that will enable us to boost the sales," Zulkifli told journalists on Friday.

He said Bank Mandiri had been in the middle of discussions with other banks to participate in the E-Toll card program.

"We will allow every Mandiri E-Toll card owner to top up their credits by using other banks’ debit cards as long as those banks are members of the ATM Bersama connection," he said.

Other strategies were to boost promotions and put additional discount on E-Toll card price.

Dahlan had earlier complained that the bank\'s E-Toll card sales had only reached 11 percent to date. He then asked the bank\'s management to increase sales by 20 percent by June or he would allow other banks to also sell the E-Toll card.

Bank Mandiri has been the sole provider of E-Toll cards since 2009.

According to Zulkifli, the bank has been able to book 3.7 million transactions per month with a value of some Rp 25 billion. (Dicky Christanto, TheJakartaPost)