Blue Bird (BIRD) Accelerates Used Car Sales Business

CORPORATE STRATEGIC - JAKARTA. PT Blue Bird Tbk (BIRD) or Bluebird is set to boost the growth of its used car business. In August 2023, this transportation issuer ventured into a new business line by launching BirdMobil. This new business unit of Bluebird focuses on offering used car buying and selling services.

VP Used Car Blue Bird Hery Sugiarto said, Bluebird offers quality used vehicles at competitive prices. Currently, Bluebird sees the used car market price still tends to be stable when viewed from a few months ago.

"The used car business increased by about 10% in 2023 based on Gaikindo data, so we see a positive trend that drives the growth of sales units available in the used car sales business line," Hery told KONTAN, Friday (16/2).

Hery sees consumer interest in used cars is quite high. This is proven by several studies that used car transactions in Indonesia are about 2.5-5 times that of new cars. 

He said, Bluebird launched BirdMobil which offers end-to-end car ownership services. In addition, Bluebird also introduced new units, namely Toyota Transmover and Camry, as additional choices for consumers.

"Currently, we are anticipating the homecoming season which is projected to increase unit sales in our used car sales business line," said Hery.

Furthermore, BirdMobil is Bluebird's effort to further add and strengthen its portfolio as a mobility solution provider in Indonesia. This new business unit from Bluebird Group offers a one-stop solution through used car buying and selling services, service, to car inspection.

The types of cars offered by BirdMobil vary, not only ex-taxis. BirdMobil offers ex-taxi units and also other used car models, both individual ownership and fleet. Currently, the first BirdMobil dealer is located in the Cilenggang area, Serpong. This dealer is integrated with the Blue Bird BSD pool.

 

Meanwhile, Bluebird is targeting a positive business increase this year. They are quite optimistic in targeting double-digit revenue growth until the end of 2024 to show sustainable business performance.

This year, Bluebird has budgeted a capital expenditure (Capex) allocation of IDR 2 trillion to IDR 2.5 trillion. The capex funds will be used for several plans, ranging from strategic projects, fleet rejuvenation, and supporting sustainable mobility vision.

In addition, the company will add fleets for all business segments, increase service coverage, and present a variety of integrated mobility solutions.