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Jakarta is the most popular location on InstaStory

Saturday, 05 August 2017 | Rizki Caturini

JAKARTA. Jakarta has been named the most popular location tag on Instagram Stories, according to Instagram data.

Following Jakarta, the next most popular location tags among Instagram users on Stories were Sao Paulo in Brazil, New York in the United States, London in the United Kingdom and Madrid in Spain.

The news is not surprising as Sri Widowati, Facebook Indonesia country director, the company which oversees Instagram, recently told The Jakarta Post, for the people of Indonesia, sharing important moments is part of the culture. "So it is no wonder Indonesians have become the largest Instagram Stories content producers," she said.

The top five location tags list was revealed on Wednesday as Instagram celebrated the feature's first anniversary.

In a statement, the company shared fun facts about Stories, including the most popular hashtags, stickers and face filters.

It also mentioned that in the last month, over 50% of the businesses on Instagram produced an Instagram Story. “One in five organic stories from business gets a direct message,” it said.

Since it was launched last year, Instagram Stories was said to have helped increase the amount of time users spent on the application. Users under aged 25 were said to spend more than 32 minutes a day on Instagram on average, meanwhile those aged 25 and older spend more than 24 minutes a day.

Reporter: Rizki Caturini
Editor: Rizki Caturini